Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe...
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Successful enterprises know that creating a dedicated mobile sales application can help increase productivity and profit by: shortening the sales cycle, increasing the odds of a conversion, injecting innovation into the sales process, and showing prospects how you are leveraging the latest technology. If you want to stay ahead of your competition, you cannot afford to wait to dive into the mobile space. Join our webinar - 8 Mobile App Strategies to Empower Your Sales & Marketing Team - to help you get your mobile initiative moving in the right direction. There is a lot more to developing a mobile application than just building and distributing it. If you don't ask enough of the right questions, the end result may not provide the business impact you are expecting. Download our eBook now and position your custom mobile development project for success.
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Earlier this month, Google unveiled the biggest changes to the AdWords platform in the last five years in a bold move to make AdWords work in the mobile world we live in today. I recently had a chance to interview the Head of Global Mobile Search Ads at Google about where Google is headed in terms of their mobile search strategy, and why. While we didn’t talk specifically about SEO, many of the mobile search concepts are applicable to both paid and organic mobile search. In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search. Delete the scoop?
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Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Mobile marketing is bringing consumers and marketers closer to that dream. At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. Delete the scoop?
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Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of new research from Forrester. It shows that consumer trust of brands in social media is still much lower than the trust they have for their friends and the posts they make. The research, based on a sample of 20,788 (and 63,703 North American) European online consumers, was published by Forrester this week and explores how consumers react to different marketing messages and types of content. Overall the message is clear – consumers trust content they go out to find (from expert reviews to recommendations from friends and family) than they do content that is pushed at them. Interruptive advertising such as marketing text messages and banner ads perform worst from a trust perspective. Posts by brands on Twitter and Facebook are the fourth least trusted source of information. 
The Ayantek Team's comment,
May 9, 11:00 AM
On the other hand self-promoting content might be considered less valuable to a consumer. For example, a car manufacturer talking about the life-changing benefits of a new feature (say a rear door that opens when you kick underneath it...) may carry less weight than a single complaint on social media that someone's dog keeps opening their rear door. I do think people trust strangers' opinions on social media more than corporate messages.
Shaima'a Ali's comment,
May 9, 4:59 PM
I do trust some brands on social media to some extent, but not everything I am reading. It is a good extra step and initiative by marketers in order to have their consumers engage with the product or brand, but it should't be heavily dependant on this way. As said before, it is a good extra step to take as a business in order to increase consumer engagement and awareness but not heavily depended on.
Meera Bhana's comment,
May 9, 8:39 PM
feel that the only way consumers can begin to trust a brand is having continuous positive contact with the brand and becoming used to it. If companies get to involved in social media consumers may also not like this. I personally do not trust all brands on social media because in some cases there is no way of knowing what you are getting yourself involved in
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The team at PayAnywhere is in good shape for when that big day finally arrives – the day when cash is something our grandchildren may only know from the history books or museum trips. As the prevalence of plastic continues to push paper bills into the ash heap of history, the industry’s leading credit card processing companies and mobile payments providers are gearing up for the inevitable day when cash is hardly – if ever – used at the point of sale. “Over the last few decades,” a post on the PayAnywhere blog reads, “cash has gradually fallen out of favor amongst consumers at large. Currently, two-thirds of the public prefer to make payments via credit and debit cards. In the near future, another form of payment is set to further squeeze cash right out of the loop.”
The Ayantek Team's insight:
A mobile payments competitor to the Square. Delete the scoop?
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The use of mobile devices to perform online searches and interact with businesses is on the rise. Nearly 30 percent of mobile searches result in consumers visiting a store, calling a business or making a purchase online, according to a recent study by research firm Nielsen and Google. And as business owners ramp up their mobile marketing efforts to capitalize on this trend, they also need to know how -- or if -- those efforts are paying off. Google thinks it has the answer. The tech giant has launched a new tool called The Full Value of Mobile Calculator. The goal is to offer simple equations and benchmarks to help estimate the value that mobile drives over apps, over mobile sites and more. So, business owners can now gauge what's working and what isn't -- and make adjustments as needed to help achieve their goals. Delete the scoop?
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Apple bets augmented reality will drive next wave of mobile growth - Mobile Marketer - Manufacturers
Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences. Google, Nokia and Samsung, as well as marketers, are also supporting augmented reality in order to get ahead of what is expected to be a significant wave in consumer demand for these experiences. While the technology is still in the early stages, the expectation is that it will play a bigger role going forward in how consumers access a variety of types of content. “As mobile industry transitions from keypad to touch screen as the new interaction mechanism, Augmented Reality based interaction will drive the next wave of growth ,” said Neil Shah, senior analyst for the global wireless practice at Strategy Analytics, Newton, MA. “As a result, companies such as Google, Apple and Samsung are investing in this area.
The Ayantek Team's insight:
I downloaded an AR app once - Didn't find it too useful, I do believe however that AR is destiined to become a ubiquitous component of our future lives. More real than real life... 
Matmi's curator insight,
March 26, 7:16 AM
Like Google, Apple, and Nokia , Matmi is one step ahead in predicting the importance of augmented reality and the demand for AR experiences and is already producing some fantastic AR work. We realise that the fantastic results that AR can create for a brand - and we can help other brands get ahead with a unique piece of mobile marketing that none of your competitors will have predicted or even thought of. Delete the scoop?
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Enterprise mobility is only getting stronger and according to a recent study, it’s about to take over the world. On Wednesday, the National Association of Software and Services Companies (Nasscom) released a report that predicts the global enterprise mobility market will rake in $140 billion a year by 2020. This would mean a 15% annual growth in revenue for the next seven years. What’s more, the report suggests that the existing spend by enterprises on mobility will grow to 10-12% of the total IT spend by 2020. Right now, that figure is less than 5%. While most enterprise mobility growth is happening at a steady and rapid pace in the United States. Nasscom says that other countries — including the EU and Asia — are quickly catching up. “Organisations in India are quickly tapping the enterprise mobility opportunity, transforming business process strategies from an enterprise focus to a consumer focus. In the current ecosystem, smaller players are key contributors to this opportunity area; their entrepreneurial spirit and innovative thinking has fuelled the entire app economy not only for consumers but also for the enterprise,” Som Mittal, Nasscom President, told Business Standard. Delete the scoop?
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In mobile, Readability = Engagement = Revenue. Customers will not purchase what they cannot read. Since their phone fits in the palm of their hand, do your marketing messages look like the bottom line of an eye chart? Did you know the world already views more emails on mobile than browser-based emails? If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out. This means that all digital marketing should include mobile marketing considerations because that is where your customers are now, or soon will be. Smartphones now outsell PCs, with a billion devices in use. Not only is mobile the dominant view of email, but one out of every five emails is viewed on the iPhone alone. Most marketing emails are designed for larger screen browsers, relegating those messages to getting crushed on iPhones, cropped on Android and mangled on other devices, diminishing their impact. Seventy percent of consumers immediately delete emails that render poorly on mobile devices, while 61 percent abandon mobile-unfriendly sites. Delete the scoop?
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It was probably inevitable. Mobile marketing and advertising have largely failed to live up to tremendous hype for the better part of a decade, so it shouldn’t be surprising that we’ve seen a recent backlash decrying how mobile ads stink, are ineffective and command paltry ratescompared to traditional online ads. It doesn’t help, of course, that mobile ads seem to grow more annoying as our use of smartphones increases. And there are plenty of other reasons the mobile ad market continues to struggle. Deploying quality ad campaigns across the massive range of mobile devices is time-consuming and costly. The rush to build mobile apps and websites has created a glut of inventory on which to place ads, shackling ad rates. And marketing types have largely failed to understand how smartphones and tablets are very different platforms than PCs, relying all too often on banners that take up far too much of the small screen and are often untargeted. Delete the scoop?
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Let’s face it: the mobile device is our new functional appendage, like the prehensile tail for the digital consumer. We depend on it for balance, to maneuver and, well, simply to hang out. It’s the first thing we pick up when we rise and the last thing we put down before entering the analog slumber. In between, it’s our remote control of life. It’s made us universally connected and accessible. Say what you will about the implications for humanity; the consumer is now always-on and free to roam. Gartner predicts that U.S. consumers will have purchased 188 million smartphones by 2016 and that tablets will comprise half of laptop shipments by 2015. The rise of the mobile device follows a tapering of traditional PC demand, as consumers increasingly replace tethered hardware with untethered devices. Amplifying this effect is what Gartner calls “The Nexus of Forces,” which is the convergence and mutual reinforcement of social, mobile, rich information and cloud computing. It’s the combination of these factors that allows marketers to say with a straight face: Wherever you are, we can be right there with you. Delete the scoop?
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Read this blog if you are interested to learn why Apps may herald the demise of the world wide web...
The Ayantek Team's insight:
Businesses who are considering app development must be sure their app adds value to the user!! Delete the scoop?
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Developing a custom mobility app that is fit for your business is one of the most effective strategies corporations are embracing to take advantage of the increased access to workers that the mobile internet has provided. Delete the scoop?
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These charts are from the new Future of Mobile slide deck. The deck was produced by Henry Blodget and the team at BI Intelligence, a research and analysis service focused on mobile computing and the Internet. Please check out the full Future of Mobile deck here. All of the charts and data in the report are available for download from the BI Intelligence library. Digital is changing. There are now twice as many mobile dec vices sold as PCs.
The Ayantek Team's insight:
Interesting - Chart shows that we're past the halfway point of smartphone penetration in major markets. Delete the scoop?
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Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility and portability of mobile devices supports their usage around the clock. With mobile having made Web browsing a truly 24-hour affair, Chitika Insights wanted to quantify mobile and desktop usage as a function of hour of the day. To quantify this study, Chitika Insights examined a sample of tens of millions of mobile- and desktop-based online ad impressions within the Chitika Ad Network. This data was drawn from a date range of March 5th to March 11th, 2013, and focuses on impressions from the U.S. and Canada only. In each case, an index is created. “100%” refers to the hour at which mobile or desktop traffic (depending on the graph) is maximized. If a point is “70%”, for instance, that means that the amount of traffic at that time is 70% of the traffic volume at the peak. For reference, we’ve included North American time zone conversions above each graph.
The Ayantek Team's insight:
Interesting - main insight? Desktop browsing peaks during work hours, and Mobile peaks during leisure time/commute. Delete the scoop?
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Supply chain chatter out of Asia suggests that Amazon’s long-rumored smartphone is almost ready to begin mass production ahead of an anticipated early summer launch. According to published reports Wednesday, Amazon has designed a striking smartphone with a dazzling 4.7-inch display. “The company was previously considering a 4.3-inch screen but later scrapped the idea after witnessing increased demand for larger size screens among consumers,” the sources tell Digitimes. For close to two years now, the rumored Amazon-branded smartphone has been on the drawing board. As MMW reported earlier this month, the device was expected to enter the market by now, but the “smartphone is still under its engineering verification test (EVT) period due to issues related to its mobile platform.” “It’s smart for Amazon to get its software perfect before releasing a phone,” says Jay Yarow of Silicon Alley Insider. “It’s going to launch into a very crowded market: iOS and Android dominate, but Microsoft and Blackberry both have very good platforms vying for third place.” - End - Delete the scoop?
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Here's a few areas where native apps still reign supreme over HTML5:
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Yelp is rolling out a new tool for local businesses. On Monday, the company announced “Revenue Estimate,” a resource that enables small business owners to figure out how much revenue they’re generating from their Yelp listings. Yelp says the free tool does the math by multiplying customer leads sent from Yelp each month by the business’s average revenue per customer lead. The launch of Revenue Estimate comes on the heels of a new study, the findings of which show that local businesses with a free Yelp account generate an average of $8,000 per year more than businesses without a Yelp account. For advertisers, on the other hand, revenue was up $23,000. “We think this new tool will be helpful to business owners for two reasons,” Yelp announced on its official blog. “First, it helps quantify the revenue opportunity Yelp is already sending to each business. Second, it establishes a revenue baseline for prospective advertisers, from which they can later evaluate the impact of their investment in Yelp Ads.” Delete the scoop?
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Getting in and out of Walmart may become a much faster process if the latest mobile technologies are successfully deployed by the retail behemoth. Walmart’s iPhone Scan & Go pilot program is set to expand to more than 200 stores. Walmart shoppers at these locations will be able to use their iPhones to scan and pay for items at self-checkout counters. The pilot began near its home office in Bentonville, Arkansas in late 2012, then expanded to Atlanta, Reuters reported Wednesday. Delete the scoop?
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Here's a brief overview of the rise of the tablet consumer:
The Ayantek Team's insight:
Interesting results showing the growth of mobile in the consumer retail industry. I think we all know at this point that mobile is on the rise - It's how best to harness that growth to drive business goals and edge out the competition that marketers need to identify. Delete the scoop?
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Here's a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign.
The Ayantek Team's insight:
A really neat example of multi-screen marketing Delete the scoop?
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As of January 2013, industry analysts comScore reported that 55 percent of American mobile phone subscribers owned a smartphone. This trend is still on the rise, and it opens up a world of potentially more profitable mobile marketing opportunities to the small businessman. Richer marketing channels are available through smartphones (think mobile apps, the mobile Web and localized digital advertising), and can be used to create greater engagement and conversion rates. As of mid-2012, total Web traffic from mobile devices was greater than 27 percent, and growing fast, eMarketer.com reported. In fact, mobile browsing is growing 14 times faster than that of desktop Web browsing. This facts mandates your business website be mobile friendly – if it’s not, you’re losing a serious competitive advantage. Google revealed that 67 percent of mobile Web users are more likely to buy from a mobile-friendly website, and a full 61 percent said they would quickly move on to a competitor’s website if it is not. Delete the scoop?
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The rate at which businesses are rushing to get their apps running on to the mobile platform is astounding, but more is not always better. According to a report released last year by Gartner, 61% of enterprises plan to enhance their mobility capability during the next 3 years, and 48% believe they will become leaders in their industries by adopting innovative mobility solutions... Delete the scoop?
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According to the findings of a newglobal study from technology performance company Compuware Corporation, consumers prefer mobile apps over mobile websites by a substantial majority. "Mobile applications are thought to make life easier by streamlining calendars and grocery lists,” the report summarizes, “offering entertainment while in line and making it easy to collaborate with co-workers. Consumers now associate apps with banking, paying bills, shopping, booking hotels and travel, as well as with staying productive and connected with both home and office tasks.” When weighing the benefits of using a mobile app vs. a mobile website, 85 percent of survey respondents preferred mobile apps over mobile websites. Why? Apps are deemed “more convenient, faster and easier to navigate.” The biggest complaints about mobile apps come as no surprise:
“With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn’t just happen — it takes a conscious effort throughout every stage of the design and development process to get it right,” says Stephen Pierzchala, Technology Strategist, at Compuware APM Center of Excellence. “Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable.”
The Ayantek Team's insight:
Another post on apps killing the mobile web. Interesting trend. Delete the scoop?
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Depending on your business, you may or may not already have someone dedicated to your social media strategy. Whether it is aligning with your current business objectives and priorities is a different article. The focus for our time together right now is on how you will compete for the future of attention, wherever attention is focused. All signs at the moment point to mobile as the future of engagement and commerce as smartphones and tablets become the lens for how consumers see the digital and virtual worlds.
For years, web designers would not only develop sites, but also test their aesthetics and functionality in multiple browsers using the most common operating systems. Additionally, user testing ensured that the desired click paths and outcomes were optimized. No site can truly launch until it performs as designed for the masses. As any designer will tell you, if the click path breaks down or introduces friction, visitor frustration and abandonment isn’t far behind.
The Ayantek Team's insight:
Customer behavior is evolving. The way people consume information is definitely changing. Interesting ideas in here about Apps becoming the new WWW Delete the scoop?
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